You have this amazing business. You’re selling products and services that you know people will want to buy. All the administrative pieces are in place, and you’re ready to get some more customers. What’s next? You need a strong mix of marketing and communications tactics to get the word out. Whether it’s a creative campaign, social media focused or intended to build brand awareness, a strategy is the best place to start.
All strategies are organized and easy to follow. They can be implemented by you and your team or bSocial Communications can be hired to execute all tactics within the plan.
Strategy Packages
Integrated Communications & Marketing Strategy
The purpose of this plan is to set a detailed strategic foundation for your project or campaign. A communications strategy helps piece all tactics together and ensures messaging is aligned with external stakeholders. It will outline creative campaigns, local events to collaborate with, community engagement opportunities and timely content subjects. It outlines and provides a benchmark to measure success.
Package includes:
- To include audience, goals, key messaging, customer profile
- Mix of digital marketing, public relations and communications tactics
- To include creative campaigns, content plan and community opportunities
Social Media Strategy & Planning
The success of your social media marketing starts with a comprehensive strategy. A social media strategy includes marketing goals, ideal customer/audience to target, what you should be saying to your audience and how to reach them. As well, a social media strategy will provide a benchmark for your social media performance, which will help measure progress and success of your digital marketing efforts.
Strategy includes:
- Defined objectives
- Competitor research and analysis
- Target audience
- Key messaging
- Branding implementation
- Tactics and timeline
- Creative concepts
- Measurable benchmarks
Brand Strategy Package
If you have a solid brand but require some guidance on how to amp it up and get it noticed, a brand and marketing strategy can help you get there. Strategy includes a mix of marketing and communication tactics that will target your ideal audience.
Strategy includes:
- Brand goals
- Brand story
- Brand voice
- Key messages
- “Why” statement
- Customer profile
- Competitive advantage